Suppose that Farmer Joe owns the largest and most popular pumpkin patch on the planet. Customers purchase pumpkins online and are promised prompt delivery. He receives few orders throughout the late Autumn and all of Winter and Summer, so he keeps his staff small.
Now imagine that Farmer Joe does not hire any new hands come September. In late September and throughout October, the orders are pouring in, but Farmer Joe cannot fill the orders on time because he did not anticipate the drastic increase in pumpkin demand.
He apologizes to all of his customers, writing via email that the sheer volume of orders is making it difficult for him and his staff to deliver promptly. He begs for patience and forgiveness.
Many consumers might forgive Farmer Joe, expecting the guy to realize that he needs to expand his workforce when demand for pumpkins peaks. But what if the same thing happens year after year?
The above scenario is dedicated to the fantasy football folks at CBS Sportsline. They can't seem to understand why there is such a heavy amount of traffic on their website on weekends beginning in September and lasting through December.
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